Client
A Love Line
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Project
Brand Identity
Packaging Design
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Industry
Health and Beauty
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The founder of 'A Love Line' was inspired by the idea of 'a life line': to provide an escape from a difficult situation. This inspiration led her to create 'A Love Line', a multi-purpose alternative to the beauty industry's standard of including unnecessary or possibly harmful ingredients. A Love Line in based on pure organic essential oils and consist of minimal ingredients and processing.

The design approach was to create a niche brand that is effective, pre and consumer transparent by establishing a recognizable yet simple graphic design system. A Love Line is amongst the first within its category to target a younger demographic by recognizing the demand of a growing market of conscious consumers.
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All designs were created at Bérard Associates. All rights reserved to Bérard Associates and the client.