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I am always in an endless pursuit of new projects and exciting challenges. Don't be shy to say hello. I will get back to you shortly!
Send me an email
hello@jocedesignsthings.com
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Give me a call
+1 718 473-5818
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You may run into me in
NY / LA
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I am a Designer and Art Director, specializing primarily in branding and packaging design. My career has led me to work for a wide range of industries, while focusing in the food/beverage and beauty markets.
Having grown up living in Paris, New York, Vancouver, Hong Kong and Beijing, I have developed a multi-cultural design aesthetic and have always been fascinated by the insight each culture has to offer.
In pursuit of my passion for art and design, I received a Bachelor's Degree in Fine Arts from Parsons School of Design in Paris and New York.
Following my education, I was introduced to the world of consumer product packaging design and was immediately captivated by the experience. Regardless of the project, my objective is to always create strategic designs that promote emotional connection and interaction between people.
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With over 10+ years of experience across Asia and North America, and having worked with more than fifty brands; I have had the opportunity to overcome design challenges in mass, masstige and prestige consumer goods markets, particularly within the beauty and food and beverage industries.
My knowledge in various markets has allowed me to solve problems effectively and create engaging design solutions for some of the world's leading companies such as Unilever, Estée Lauder, Danone, Pepsi, Starwood and Lenovo.