Client
Arla
—
Project
Communication Design
Packaging Design
—
Industry
Food & Beverage
—
Arla is one of the leading dairy companies in Europe with over 130 years of heritage. Their philosophy of using high quality ingredients and producing all natural, healthy dairy products have developed into their core 'Close to Nature' concept.

Arla decided to bring their expertise to the China market, as the demand for pure, safe and natural dairy products had grown significantly over the last few years. A new brand architecture was created for China which extended through the entire dairy portfolio. The challenge was to create a clear design system that would navigate across different platforms (organic, kids), products (milk, cheese) and variants (whole, skimmed). By keeping the packaging design fresh, pure and simple as well as adding appetite appeal with enticing imagery, the brand stood out from all the local competitors while preserving Arla's core values. 
—
All designs were created at Shift. All rights reserved to Shift and the client.