Client
Great Leap Brewing
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Project
Brand Identity
Packaging Design
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Industry
Food & Beverage
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The founders of Great Leap Brewing, were on a quest to "foster a Chinese craft beer culture." Their craft beers stand apart from commercially mass produced products. They believe in embracing global beer culture with locally sourced, high quality ingredients. 

Inspired by Chinese ingredients, Great Leap Brewing has created more than 40 unique craft beers. They needed a new revolutionary identity to maintain consistency between the core brand and the beer variants. We designed an unique system for the Great Leap Brewing which allowed the core logo to be strong and iconic yet gave enough flexibility to transform and capture the idea behind each variant with original naming and illustrations. This identity expanded beyond packaging and into environment design for their new taproom. With more variants to come, Great Leap Brewing continues to give back to the community by producing the best possible handcrafted beers.
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All designs were created at Shift. All rights reserved to Shift and the client.