Client
Lakmé
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Project
Brand Identity
Packaging Design
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Industry
Health and Beauty
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Since the 50's Lakmé has been the largest and most popular cosmetic brand in India. With the increase in products over the years, their brand was in need of an identity refresh and packaging redesign to elevate above its international competitors. The main challenge was to unify the brand and find a common design architecture across their distinctive platforms.

By standardizing the typography and information hierarchy across all platforms, the brand created a powerful shelf presence. Individual personalities were created for each platforms with the typographic adjustments and the bold choice of colors. As a result, the Absolute range is edgy, fashion forward aspirational to glamorous fashionistas. 9to5 range is prefect for everyday working women who are professional yet feminine. Core range is designed to be the building block for young explorers. This new look and feel was so well received that it is now being adapted to over 200 SKUs, marketing materials and retail designs.
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All designs were created at Bérard Associates. All rights reserved to Bérard Associates and the client.