Client
Cofco
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Project
Packaging Design
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Industry
Food & Beverage
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Back in early 2000, Lohas' concept to use only natural ingredients with minimal processing stood out in the Chinese mass market of food and beverage. Since their initial launch, Lohas has been very well received by the local consumers. However as the brand evolved from mass to masstige, their packaging also had to follow. Keeping in line with the previous packaging, the white color background provides brand recognition and distinguishes from its competitors. By exploring directions with hand drawn fruit illustrations, it helped to tell the natural story, add appetite appeal and contemporize the packaging. 
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All designs were created at Shift. All rights reserved to Shift and the client.