Client
Wuyutai
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Project
Brand Identity
Packaging Design
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Industry
Food and Beverage
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Wuyutai the oldest and most renowned tea brand in China since the Qing dynasty. Their Pu'er range is one of the most popular teas and often given as gifts because of its long history and diverse health benefits.

Our task was to design two ranges of sophisticated and appealing Pu'er tea packages that stayed true to Wuyutai's brand history and culture. The packaging designs were inspired by the rich history of ancient trade in tea. The economical range was created for young loose tea leaves and the packaging illustrated the extragavant history of tea journey.

The extravagant range was created to package vintage tea cakes that have fermented for decades or even over a century. The design of this range was based on the growth rings of trees; the more mature the tea cake is, the more elaborate and intricate the packaging materials. As a result, Wuyutai's Pu'er packaging was unlike anything else in the tea market and were sold out at pre-sale.
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All designs were created at Shift. All rights reserved to Shift and the client.